HeartFelt USA is a premium household brand bringing you smart, eco-friendly household products we have found or had designed. Ranging from New Zealand Wool Dryer Balls through to Compression Active Wear, the common theme is well designed products that save you time, money and the environment. We love natural products, hate disposables and waste and are a little bit crunchy - but always pragmatic! Our products are tested hard so you can buy with confidence. 

We are based in Utah and sell around the World.

Our flagship product, Heart Felt Wool Dryer Balls, uses pure New Zealand wool and the balls are handmade by a charity in Kathmandu, Nepal supporting underprivileged women. These have been a hit with eco-moms, especially cloth diaper families and we got where we are today from the loyal support of these smart, savvy consumers. 

We only source ethical products from premium partners and stick to natural products (wool, bamboo, charcoal) as much as possible, and go organic where we can.

We love to save you money, time and waste running your house.

As a mom of four young children I have built a team of like minded professionals who help ensure our supply chains, product quality and customer experience are second to none. We'd love to hear from you with suggestions, feedback and to get to know you better!

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